WADESBORO — What’s a Wampus Cat?
That’s the query that Jerry Min, the overall supervisor for the Uwharrie Wampus Cats, requested Anson Excessive’s sports activities occasions and advertising class final week. Min got here in to talk with the category concerning the significance of brand name consciousness and advertising, utilizing Albemarle’s latest baseball group for instance.
“A part of the relevance of sports activities and occasion advertising is actually about model consciousness,” Min defined to the category. “So model advertising is a crucial a part of what any firm or enterprise does. And it’s one thing that we spent numerous time engaged on previous to the launch of our group, which was in January of this 12 months.”
Min, who has 16 years of expertise working with ESPN, walked the category, taught by Peter Asciutto, by means of the steps of how the Uhwarrie Wampus Cats took place, from their brand to their title’s font. He defined that logos are an vital a part of advertising and serving to folks acknowledge the model. He began from the very starting, explaining that Uhwarrie was chosen since that’s the place the group is situated in addition to the relation with bigfoot and sightings within the Uhwarrie forest.
“In order that’s how we got here up with Uhwarrie, we selected the forest,” started Min. “And naturally that ties again to the mascot. The wampus cat is a legendary panther-like, cougar-like creature alongside the strains of bigfoot.”
The choice to make use of the wampus cat because the mascot performed into advertising in it’s personal distinctive manner. Given the legendary notion of the creature, folks will ask what a wampus cat is, producing dialog and bringing consideration to the baseball group.
“As a result of probably the greatest questions any person can ask is ‘What’s a wampus cat?’” Min stated. “In the event that they’re asking questions on your model, your product, they’re speaking about it.”
After selecting on a reputation, in addition to what the mascot can be, the following step is bringing the model to life and giving it a face, one thing folks will acknowledge in addition to attraction to everybody. This step begins with selecting key phrases that the picture can be constructed round.
“We wrote down enjoyable, we wrote down completely happy, we wrote down smiles. We wrote down good occasions,” defined Min. “So everytime you’re creating the model or a advertising plan for something, you wish to deal with the key phrases after which work out how one can create photos and colours that assist invoke these key phrases.”
Out of the key phrases comes and picture. For the Wampus Cat’s mascot, Catty Wampus, that was a smiling yellow, brown, and orange cat with a 5 o’clock shadow. A smiling face and shiny and unusual shade scheme, attracts within the youngsters whereas the mother and father can relate to needing to shave on a regular basis.
“We created a mascot that actually is about drawing consideration to the model, drawing the eye and pursuits of youngsters, as a result of when children are all in favour of one thing, they usually will deliver their mother and father alongside as effectively,” Min defined. “However we would have liked to make it, additionally, one thing for fogeys. So what’s just a little instance of that? In case you’ll discover, Wampus Cat has razor stubble. These little black dots are razor stubble. It’s not only a child’s character, it’s an grownup character as effectively.”
The design went so far as serious about how the letters would seem, trying on the wavy and swishing nature of a cats tail, and utilizing a font that will depict the cat’s tail. Every a part of the emblem was thought of to be able to make their group, their model, marketable and recognizable.
“All of us wish to be referred to as Albemarle’s baseball group. or Stanly County’s baseball group,” Min started. “We’re a regional group; we symbolize everybody from the whole area. We selected Uhwarrie as a result of that’s the forest. It’s not only a single place that individuals determine with, it’s an entire space.”
Min additionally defined that one other a part of advertising a baseball group was bringing consideration and folks to the video games. With out that, there wouldn’t be a baseball group. The outdated subject wanted some love, and the Wampus Cats gave it simply that. They renovated the park, giving new life to the concessions stand and seating as a method to present that this was not an American Legion sport or group; this was Albemarle’s enjoyable baseball group.
“We would have liked to ensure we created a enjoyable atmosphere. So, at that baseball subject [Don Montgomery Park in Albemarle], we utterly rebuilt the concession stand,” Min started explaining. “We’re going to have sizzling canine, pizza, and popcorn, regular stuff you’d discover on the ballpark, nevertheless it’s going to come back out of a brand new concession stand.”
“We took one of many bullpens [batting cages] and we merely simply removed it,” Min continued. “However we took that space, which is correct close to the concession stand, we moved a fence, and we’re gonna usher in picnic tables.”
Different upgrades embody stadium seats, new bleachers, distributors and beer being served on the concession stand as a manner to herald extra younger adults who could not have youngsters.
“These are all issues that we’re doing from a advertising perspective to ensure we ship on our promise that the Wampus Cats are going to be enjoyable and entertaining,” stated Min. “It’s nice to make use of all these magic issues to create a brand, however for those who don’t ship on these phrases and people guarantees, you’re going to fail in the long term.”
Which means that a model should talk with its customers and its viewers, gaining suggestions and seeing what they will enhance on or do in another way. Doing this ensures that the corporate survives, and within the Wampus Cat’s state of affairs, maintain coming to video games.
The group goes so far as utilizing wood bats, like the most important league does, to offer audiences a extra skilled really feel to the baseball video games. It additionally appeals to the traditionalists, who really feel that wood bats are higher, and appeals to everybody with the satisfying crack of a wood bat each time it hits a ball. For the gamers, it provides them a possibility to develop, since swinging a wood bat is just a little totally different than an aluminum one.
“So to attraction to traditionalists, we be sure that we play with wood bats,” Min stated to the category of highschool college students. “And that’s actually good for the gamers as a result of one of many functions of our group is to get present school gamers to develop, an opportunity to proceed to develop.”
The Wampus Cats is a group made up of school baseball gamers and college students.
“We have now 34 guys on our roster,” Min stated. “We have now seven or eight pitchers. That’s going to offer all of the pitchers a possibility to work, however none of them are going to get overworked.”
The season will start on Memorial Day Monday, Could 29. The Wampus Cats can be dancing off with the Carolina Disco Turkeys beginning at 6:00 p.m.. Tickets will be bought on the Wampus Cat web site.