Podcasting is a good way to succeed in a large viewers and get the phrase out about your model. However don’t simply cease there – transcribing your podcast will help you’re taking it additional and attain new audiences.
On this article, we’ll evaluate the advantages of transcribing your podcast and the way it will help develop your enterprise.
What’s Podcast Transcription?
In a nutshell, podcast transcription is the method of taking your audio and turning it into textual content. It’s a useful instrument for entrepreneurs, entrepreneurs, and podcasters alike however most significantly, it helps folks with listening to impairments entry your content material.
Transcribing podcasts have gotten increasingly more vital, particularly within the digital age. In any case, engines like google can’t or have a tough time crawling audio content material and that is likely one of the explanation why it grew to become so common.
Advantages of Podcast Transcription
1. Simple to look
Transcriptions make it simpler for folks to seek out your podcast on the web. As we talked about earlier, it’s a lot simpler for engines like google to crawl textual content content material than audio content material. That implies that transcribing your podcast will help folks discover it extra simply as a weblog publish or article.
2. Simpler to share
One other advantage of transcribing your podcast is that it makes it simpler to share. Most individuals have heard of copy and paste, so if in case you have a podcast transcription, it’s straightforward for somebody to share a selected quote or phase out of your podcast.
3. Improved accessibility
Most significantly, transcribing your podcast improves accessibility for people who find themselves deaf or exhausting of listening to. That is massively vital, because it permits everybody to get pleasure from your podcast no matter their skills. Net accessibility is turning into more and more vital, and transcribing your podcast is a good way to verify everybody can entry your content material and be aligned with the WCAG pointers.
4. Elevated engagement
While you transcribe your podcast, you open your self as much as new audiences. For instance, individuals who desire to learn moderately than hear can have interaction together with your content material with out having to pressure their ears or use a third-party instrument or individuals who don’t communicate the identical language as you may nonetheless profit out of your podcast if it’s transcribed.
5. Higher web optimization
Transcribing your podcast may enhance your search engine marketing (web optimization). By incorporating related key phrases and phrases within the transcript, you’ll be capable of rank greater on engines like google reminiscent of Google or Bing. The extra podcasts you transcribe, the extra content material your website can have, which will help your advertising efforts and enhance rankings.
6. Extra insights
Transcribing your podcast gives you with a wealth of knowledge that you need to use to enhance your content material. For instance, you’ll be capable of spot any areas the place individuals are shedding curiosity or subjects that appear to be common.
7. Simpler to repurpose
Transcribing your podcast makes it a lot simpler to repurpose content material. You’ll be able to simply take snippets from the transcription and switch them into weblog posts or movies for different platforms, that approach you may attain much more folks and enhance your possibilities of success.
8. Nice for social media functions
Transcribing your podcast makes it a lot simpler to advertise your content material on social media. As a substitute of getting to hyperlink on to the audio file, you need to use quotes from the transcript and even publish the complete textual content in the event you like.
9. Good for analysis
Lastly, transcribing your podcast is a good way to retailer the data you’ve mentioned within the podcast. That approach, you’ll be capable of refer again to it at any level sooner or later. It could additionally assist with analysis, as you’ll be capable of discover actual quotes and references shortly and simply.
Transcribe Your Podcasts Simply?
There are 2 predominant choices for this:
- Use an expert transcription service.
- Do it your self utilizing automated instruments or manually.
If you happen to select the primary possibility, be sure you discover a dependable transcription service that may meet your wants and ship correct transcripts in a well timed method.
If you happen to determine to transcribe your podcast your self, there are a number of automated instruments that may assist velocity up the method and have an accuracy of 95%.
Alternatively, in the event you’d desire to do it manually then you need to use a program that permits you to management the playback velocity and pause when it is advisable to. There are additionally some free instruments accessible on-line that may assist with transcribing audio information.
Regardless of which possibility you select, the secret’s to make sure that your transcripts are correct and simple to learn. That approach, you can also make certain your podcast is accessible to all and that you simply’re getting essentially the most out of it.
In conclusion, transcribing your podcast can enhance the visibility and accessibility of your content material, open you as much as new audiences and assist with analysis. It’s additionally a good way to repurpose content material and use snippets for social media. So, in the event you’re on the lookout for methods to make your podcast extra profitable, transcribing it’s a nice first step.